Fife Arms Website Creation UX / UI
The Fife Arms was aiming to get a completely new website for their hotel which would display the personality and history of the hotel. Displaying the art, location, benefits, food and the beautiful heritage the building has to offer, was their main priority whilst also giving the user a clear journey in order to easily book their stay.
The Task
We faced a significant task in meeting the design requirements of the worldwide art experts while also providing a streamlined UX for the Fife Arms' new digital platform. To meet these goals, we collaborated with the Fife's executive team to deliver creatives that were beloved by the owners, Iwan and Manuela Wirth, and that would allow for a seamless user experience.
The Solution
Along with this creative direction, we created ideal user journeys to push online hotel bookings to a level that allows Fife to compete in the luxury hospitality market against long-established Scottish properties.
