The Halcyon Gallery Website Re-Design Concept

The purpose of the re-design, was to deliver a visually captivating online experience that encapsulates the brand story & essence of Halcyon Gallery, whilst also positioning them as a luxury, inspiring and accessible destination in London, as well as driving footfall to the locations.

During the concept’s research stage, I took the time to venture to the gallery, to get more of a hands on experience whilst also looking for possible design inspirations. I actually used a shade of the downstairs wall as the main background colour for the homepage which I then explained to the client as I wanted the digital experience to have some relation to the physical.