Lottie Pen-Pal PR Page Design UI (Responsive)

Lottie wanted to launch an online service allowing people to send a letter to a resident who was alone last winter. The letter would include a return address and encourage new friendships and pen-pals. 

The campaign content was to talk about rising isolation among the elderly, and whilst care homes are not as lonely as living alone, that time of the year can be hard especially as many are without family and have lost friends throughout Covid. Small acts of kindness and friendship can go a long way.