One Aldwych Website Re-Design UX / UI (Responsive)

The client required a new site which would then bring the cultured and independent spirit of the hotel to life online whilst also increasing the conversion rates. We wanted to make sure that the rate of traffic was growing whilst also lowering the bounce rate on their homepage. The design needed to be highly visual, focusing on the hotel’s video content and excellent photography whilst also making sure the site’s download speed was thought of. Pushing the user to interact with the hotel’s various socials as well as signing up to various mailings was also a key requirement